Detailed Curriculum :

Session 16: Case Discussion:

Session 17: Application of Innovation

Types of innovation, Examples / Discussion on Product And Process Innovation, Improving new product development via innovation(Factors stimulating product innovation)

Session 18: Application of Innovation (cont.)

Technological Innovations and their management: 3M's Ways of Managing Technological Innovation, Innovation In Marketing: Innovations in 4Ps of Marketing, 4 steps for strategic innovation in marketing.

Session 19: Case Discussion

Session 20: Creativity games

The team as quality editor, The broader the better, Feedback and Recognition

Session 21: Creativity in Organizations

Organizational design for sustained and successful creativity, Five Business Practices that Create Innovative Cultures

Session 22: Creative Teams

Structure of interpersonal relations, Anatomy of unsatisfactory encounters, Tools of creative interaction, Effective team, Creative teams, Temporary teams

Session 23: Case Discussion

Session 24: Creative Manager in the organization

Introduction, Manager and their dispositions, Can manager be creative ?, Managerial roles, What can managers create

Session 25: Case Discussion

Session 26: Creativity games

Managing Resource, Sticky business

Session 27: Creativity Games:

Managing Team, The shifting game

Session 28: Creative Practices in organizations

Creative Human Resource Management Practices, Creative management of product design, Creative management of operations, Examples of organizational creativity: Excel Industries, Semco, Lufthansa, Canada Post Corporation

Session 29: Case Discussion

Session 30: Creativity games

Creative potential : Design Challenge

Session 31: Creative regeneration

Introduction, Regeneration of Harley Davidson, Creative Diagnosis, Creative mobilization, Creatively building consensus, Creative Mindset change, Creative implementation of strategy

Session 32: Case Discussion

Session 33: Protecting your innovations

Intellectual Property Rights & Innovation: Introduction to IP, Different forms of IP, Protecting innovation by Patents, copyrights and trademarks, Steps for Developing an Intellectual Property Strategy, Caselet Discussion on Cisco Patent Strategy.