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Innovation In Entrepreneurship:

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Objective:

This is an intensively interactive course where the student is given the tools to become creative. The importance of each technique is demonstrated with examples and good practices are encouraged that maintain a level of creativeness.

Reference Books Author Publication
Corporate Creativity : The Winning Edge Pradip Khandwalla Tata McGraw Hill
Innovation & Entrepreneurship : Practice & Principles Innovation & Entrepreneurship : Practice & Principles Harper Collins Publishers
The Big Book of Creativity Games:Quick, Fun Activities for Jump Starting Innovation. Robert Epstein . Ph. D McGraw Hill

Detailed Curriculum :

Session 1: Understanding the world of Creativity & Innovation

Meaning & Definition Creativity & Innovation, Elements of Creativity Need for Creativity, Creativity as a competitive resource, Can Creativity be developed

Session 2: Developing Creativity.

Sources of Creativity, Myths and misconceptions about creativity, Creativity Habits: Attitudes, Approaches & Actions, Mental Blocks to Creative thinking, Removing Mental Blocks

Session 3: Opportunity Identification and Verification

Identifying the opportunity, Existing market opportunities, Innovation opportunities, Verification process, Verification of Entrepreneurial Intent

Session 4: Understanding Innovation

Introduction to innovation, Difference between invention and innovation, Factors driving innovation, Innovation and inventive problem solving( TRIZ)

Session 5: Understanding Innovation (continued)

Innovation Styles, Principles of Innovation, Steps in the innovation process

Session 6: Theories of Creativity Understanding the Creative Mind, Right brain, left brain game, Right brain vs. Left brain thinking

Session 7: Creativity workshop:

The experts game, The word ticklers

Session 8: Lateral thinking

Introduction, Methods for producing creative results, Process of lateral thinking, Difference between lateral and vertical thinking, Application of the Lateral Thinking

Session 9: Creativity Games :

Selling a Zork, Anonymous suggestion game, Amazing Magazine game

Session 10: The Idea Cycle

Preparation, Incubation, Illumination, Verification, Workshop

Session 11: Creativity Games :

The news-you-can-use game, The random doodles game

Session 12: Techniques for Creative problem solving

Grouping of Techniques of creativity under 10 broad heading, Brainstorming, Checklist of Questions, Attributes changing,

Session 13: Techniques for Creative problem solving( continued)

Brainstorming workshop

Session 14: Techniques for Creative problem solving( continued)

Morphological Analysis, Synectics, Breakthrough, The "When" of creativity techniques.

Session 15: Techniques for Creative problem solving( continued)

Six thinking hats ( Theory + Workshop)

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