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Entrepreneurial Development:

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Objective:

To make the student know about entrepreneurship, entrepreneurial behaviour, functional areas of business and their inter-relation. They would understand the risks and rewards of a new venture and the steps required to start a new venture. After the course the student would know what entrepreneurship is all about, whether it fits in his career scheme and mental makeup or not and would be equipped with the basic knowledge and confidence to start a new venture.

Reference Books Author Publication
Entrepreneurship Hisrich Tata McGraw Hill
Entrepreneurship : Theory / Process / Practice Donald F. Kuratko & Richard M Hodgeth Thomson /South Western
Dynamics of Entrepreneurial Development and Management Vasant Desai Himalaya Publishing House
Small Business ManagementAn Entrepreneurial Emphasis Longenecker , Moore Pettr Thomson /South Western
Harvard Business Review of Entrepreneurship HBR HBR

Detailed Curriculum

Session 1 : Understanding Entrepreneurship

Introduction, Definitions, History of Entrepreneurship, Types of Entrepreneurship, Advantages and Disadvantages in Entrepreneurship, Mistakes and Steps to avoid them, Entrepreneurship in India

Session 2: Understanding Entrepreneurship Contd.

Myths and Realities, Entrepreneurial Culture, Schools of Entrepreneurial Thoughts, Scope of Entrepreneurship in the Future, Caselet: Is Entrepreneurship Education Useful

Session 3: Entrepreneurship Life Cycle

Stages of Entrepreneurship ( Life Cycle), Why New Ventures Fail, Success Factors or New Venture Development, Caselet Discussion

Session 4: Entrepreneurship as a Career

Risk Perception and Mitigation, Entrepreneurial Motivation, Characteristics of Successful, Entrepreneur, caselet Discussion

Session 5: Case Discussion

Session 6: Leadership

Introduction to Leadership, Leadership Styles, Caselet Discussion

Session 7 : Entrepreneurial Leadership

Entrepreneurial Leadership, Social Entrepreneurship, Caselet Discussion

Session 8 Case Discussion

Session 9: Entrepreneurship and Creativity Ideation

Role of creativity, Barriers to creativity, Creativity habit, Idea cycle (four phases),How to find the perfect idea

Session 10 : Entrepreneurship and Innovation

Innovation in Marketing, Operations, Organisation with Examples, Insight, Humour, Improvisation, Differentiation, Four P's of innovation

Session 11: Case Discussion

Session 12 : Enhancing Creativity

Techniques to enhance creativity (workshop # 1), Brainstorming, Mind mapping

Session 13 : Enhancing Creativity Contd.

Techniques to enhance creativity: (workshop # 2), rapid prototyping, six thinking hats,

Session 14: Opportunities for Business Ideas

Search for Business Ideas, Opportunities, How to Sharpen the Ideas, Common Attributes / Selection of Successful Ideas

Session 15: Case Discussion:

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