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 3. Contents of the Business Plan

3.6 Exit Strategy
The exit strategy explains what you intend to do with your business in the long term. Not everyone is expected to have an exit strategy, but it is necessary to think about it in case you plan to look for external investments from Venture Capitalists or Angel Investors.

Do a bit of self-introspection to know why you are getting into business. Will you run it forever and make it bigger and better for generations, or will you like to sell out to, say, a multinational and get out to start another business. Your answers here will define the kind of external investments you would attract, given of course that you want to attract them in the first place.

For example, a venture capitalist will invest in the early stages of your business in the hope of getting out in 2-5 years period with a high return commensurate with the risks he has taken to invest in your company. They like to work with companies that have plans to go public or can be sold for big profits.

So, again assuming that you would want to exit, what are your options?

    • Initial Public Offering
    • Merger/Acquisition
    • Buyout by partner in business
    • Franchise your business
    • Hand down the business to another family member

3.7 Suggested References

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